Click here to go to the UK Code of Non-Broadcasting Advertising, Sales Promotion and Direct Marketing (CAP Code). There are various sections in there that will help you understand what you can and can’t do for Free Prize Draws and other promotions, as well as the rules you have to consider when collecting data from people.
If you don’t have time to read the whole thing, bear in mind that when you’re collecting customer details, as part of a free prize draw for example, you have to allow people to opt in or out of receiving further marketing information. e.g.”Tick here if you do NOT wish to receive further marketing information from us”.
If you’re running any kind of competition, then you also need to provide the terms and conditions of that promotion, so that people know what it does and doesn’t include, and what the rules and regulations are around that competition. Things you need to put in your terms and conditions include:
- How to enter
- Entry restrictions
- Closing date for entries
- Restrictions on number of entries per business
- Prize description
- Cash alternative available?
- When the draw will be made, and how the winners will be announced.
- Name and address of whoever is running the draw.
- Advise if people will be asked to take part in publicity.
- Promoter cannot take responsibility for lost or damaged entries.
- Allow people option to have copy of terms and conditions.
- Advise if info will be used for promotional purposes, and allow opt out.
If you’re running a free prize draw, you shouldn’t have to purchase anything to be included in that draw. If you’re running a competition, there has to be an element of skill involved in the competition entry (eg answering questions, spotting the ball, writing a sloglan etc).
If you need any more information you can contact the Institute of Promotional Marketing www.theimp.org.uk